Communicating a clear professional brand with an audience requires a lot of research,

thought, and planning. Most people spend too little time in the ess

ential preparation stage

or even skip preparation completely.

 

 

The most important way to make your professional brand stand out from the competition

and to ensure your presentation will resonate with an audience is to engage in

thoughtful,

 

meaningful prepa

ration.

 

Instructions

 

The Professional Brand Presentation will be submitted in three pieces over the next three

modules. A presentation’s outline forms

 

the core of the message.

 

This week, you will

focus on developing a strong outline.

 

Before beginning

 

your

outline, it is important to have completed your Module 4 Readings,

Videos, and Lessons as well as the Module 4

–

 

Overview of this

assignment.

 

Additionally,

 

pull up a copy of your

 

Module 4

–

 

Discussion: Communicating

Your Body of Work. You shared three majo

r accomplishments and what you felt those

experiences had in common. We will use this as the starting point for building our

Professional Brand Presentation outline.

 

Part One:

 

Understanding Your Brand

 

Your professional brand should clearly communicate who

you are, what you do, why you

do it, and what makes you unique. In order to prepare a presentation that effectively

communicates those key elements in an engaging way, address

 

all of the prompts and

questions

 

below. Providing as much detail in the form of

examples, facts, stories, and

experiences from your professional career and your personal life can help you best

understand and articulate your brand.

 

Start with why.

 

Why

 

do you do what you do? What motivates you? Why do you want to

wake up and go to work

at a particular job? For example, do you want to help others?

Are you motivated by creativity? Do you want to earn respect and prestige? What

problems do you want to solve? Use your

 

Module 4

–

 

Discussion: Communicating Your

Body of Work. You shared three m

ajor accomplishments and what you felt those

experiences had in common. Does this communicate why you do what you do?

 

 

Summarize your core “why” in a few

 

sentences. This is your

 

professional brand

statement.

 

Support and evidence.

 

Now that you’ve figured out your core “why,” you must provide

support and evidence for your professional brand statement. You must also figure out

how to differentiate yourself from your competition.

 

 

Answer the following questions:

 

1.

 

Define your professiona

l goals.

 

Where do you see yourself professionally in the

long

–

term (10 years from now)? Where do you see yourself in the short

–

term (next

year)? Be sure to include not just the career you want to hold but also detailed

information about that career. What i

s

 

the company like? What is

 

your position like?

What are

 

your co

–

workers or clients like? What is

 

your life like as

 

you work to

accomplish your

 

professional goals?

 

2.

 

Define

 

your strengths and skills.

 

To achieve your professional goals, you must

identify the

strengths you possess and the skills you need to continue to build.

List

 

your strengths, the skills you’ve developed, and the important adjectives that

describe you and your work ethic. Next, define some skills you need to continue to

work on in order to a

chieve career success.

 

3.

 

Analyze your target audience.

 

Who do you need to share your professional brand

with in order to achieve your professional goals?

 

Is it a specific company? If you want

Communicating a clear professional brand with an audience requires a lot of research,

thought, and planning. Most people spend too little time in the essential preparation stage

or even skip preparation completely.

The most important way to make your professional brand stand out from the competition

and to ensure your presentation will resonate with an audience is to engage in

thoughtful, meaningful preparation.

Instructions

The Professional Brand Presentation will be submitted in three pieces over the next three

modules. A presentation’s outline forms the core of the message. This week, you will

focus on developing a strong outline.

Before beginning your outline, it is important to have completed your Module 4 Readings,

Videos, and Lessons as well as the Module 4 – Overview of this

assignment. Additionally, pull up a copy of your Module 4 – Discussion: Communicating

Your Body of Work. You shared three major accomplishments and what you felt those

experiences had in common. We will use this as the starting point for building our

Professional Brand Presentation outline.

Part One: Understanding Your Brand

Your professional brand should clearly communicate who you are, what you do, why you

do it, and what makes you unique. In order to prepare a presentation that effectively

communicates those key elements in an engaging way, address all of the prompts and

questions below. Providing as much detail in the form of examples, facts, stories, and

experiences from your professional career and your personal life can help you best

understand and articulate your brand.

Start with why. Why do you do what you do? What motivates you? Why do you want to

wake up and go to work at a particular job? For example, do you want to help others?

Are you motivated by creativity? Do you want to earn respect and prestige? What

problems do you want to solve? Use your Module 4 – Discussion: Communicating Your

Body of Work. You shared three major accomplishments and what you felt those

experiences had in common. Does this communicate why you do what you do?

Summarize your core “why” in a few sentences. This is your professional brand

statement.

Support and evidence. Now that you’ve figured out your core “why,” you must provide

support and evidence for your professional brand statement. You must also figure out

how to differentiate yourself from your competition.

Answer the following questions:

1. Define your professional goals. Where do you see yourself professionally in the

long-term (10 years from now)? Where do you see yourself in the short-term (next

year)? Be sure to include not just the career you want to hold but also detailed

information about that career. What is the company like? What is your position like?

What are your co-workers or clients like? What is your life like as you work to

accomplish your professional goals?

2. Define your strengths and skills. To achieve your professional goals, you must

identify the strengths you possess and the skills you need to continue to build.

List your strengths, the skills you’ve developed, and the important adjectives that

describe you and your work ethic. Next, define some skills you need to continue to

work on in order to achieve career success.

3. Analyze your target audience. Who do you need to share your professional brand

with in order to achieve your professional goals? Is it a specific company? If you want